Automotive Suppliers Easily Attract Target Buyers

The Companies

Automotive Solutions for Car Enthusiasts

Bubba Rope provides tools and equipment to help car enthusiasts get their vehicles freed from tough spots when they’re out playing in the mud, sand, or snow. Quality is their top concern, winning SEMA’s top award in 2010 for New Products Packaging Design. 

J. E. Reel provides high-quality drivelines to rock crawlers looking for a competitive edge. Their reel drivelines are designed for harsh environments, including those of Baja, Dakar, and Lucas Oil Off-Road. Racers trust Reel for their best in market drivelines.

The Challenge

Engage with target audience and grow social media following

Despite its 50-year history of success, Bubba Rope struggled to attract visitors on social media. Engagement was down, and the number of followers had failed to increase by a notable amount. 

Bubba Rope knew that it was important to engage a following on social media, but in-house efforts failed to deliver the results they desired.

“We were tired of spinning our wheels. We tried a few directions, but just weren’t seeing the following and engagement that we were looking for. We knew that we needed to find an expert to help us connect to consumers.” –Bubba Rope

J. E. Reel looked for a better way to connect with their target audience, knowing that it was essential in their niche. They knew their driveline products were the best in the market, but they grew frustrated in their attempts to find the best way to connect with the right customers.

“We serve a very particular type of automotive enthusiast, who may or may not be aware of our driveline solutions. Our product is trusted by the world’s best rock crawlers, but we knew we needed to do a better job of connecting with our audience on social media.” –J. E. Reel

The Solution

Connecting to the audience: two quality-focused customers, two amazing results

Bubba Rope

Following a detailed analysis, CQ Marketing developed a marketing strategy designed to help Bubba Rope attract more followers.

“CQ got us right on track. Cole was careful and diligent in his approach to understanding our struggles and goals.” –Bubba Rope

J. E. Reel

CQ Marketing worked to understand what captivated J. E. Reel’s audience on social media. They took a deep dive into the analytics, driving efforts towards increasing impressions, engagement, and the number of followers.

“Cole focused on engaging with our target audience and he learned exactly what we needed to attract more followers. He connected to our target audience in innovative ways that really made a difference.” –J. E. Reel

About CQ Marketing

The anti-agency with over thirty years of automotive experience, CQ Marketing is for car enthusiasts, by enthusiasts. Passionate about helping automotive suppliers reach more potential customers and do what they do best, CQ is results-driven and price-conscious, focusing on efforts that lead to sustainable results.

The Results

Bubba Rope

“Our social media following increased by 41% in just one year. The results impressed us.” –Bubba Rope

J. E. Reel

CQ Marketing helped J. E. Reel grow its social media following by 34% in just over a year. 

“The results spoke for themselves. We were pleased. Very pleased.” –J. E. Reel

The Benefits

Bubba Rope

Bubba Rope’s website traffic grew sharply. Monthly website visitors from social media grew to 12,679, an increase of 35%. Increased traffic to their website led to additional revenue opportunities.

“Everyone was impressed. It was great to see such a remarkable increase in our website traffic. Our focus is always on providing value, so we were thrilled to connect with more potential customers.” –Bubba Rope

J. E. Reel

Since CQ Marketing began working with J. E. Reel, they discovered that photo albums contributed to their best engagement rates. CQ focused on efforts they knew would be most worthwhile, leading to a substantial increase in J. E. Reel’s social media impressions – which increased by as much as 1600% in one month. 

“Our impressions went from 5,000 to 85,000 just one month after CQ started working with us. The results were unbelievable. We felt like we could finally connect with our audience in a way that was meaningful.” –J. E. Reel

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