Brand loyalty is a funny thing, especially when it comes to business revenue.

Have you ever wondered what all the hype was about getting your brand noticed in the media?

So what if your competitor was featured in the news. Sure, it feels good to get attention, but it can’t possibly mean much for brand loyalty or business revenue, right?

It’s easy to believe that media attention is just a catchy thing that some brands do, but brands have been using the media for years to reach new levels.

Ever hear of Apple? How about Nike? These are just a couple of brands – and believe me, there are many – that have taken advantage of media attention to set themselves apart from their competition.

5 Key Ways Media Attention Can Benefit Your Brand

1. It helps you reach a wider audience
2. Media attention can help build your brand loyalty and reputation
3. It makes your brand more appealing and alluring
4. It makes you more recognizable in the market
5. And lastly, but certainly not least, it can increase your business revenue

Who Cares about Media Attention Anyway?

Have you ever paid a premium for a luxury product, even just for one splurge?

Chances are, if you have even one brand name item in your house, then you probably paid a premium for it.

So what makes us pay premium prices?

It’s all about the perceived value – what you get in exchange for your hard-earned cash. It’s why you might prefer an Apple product to a Dell, for instance. You’re still getting a computer that largely serves the same functions, albeit a little differently, but you might be willing to pay a premium price for the model that seems better, right?

Positive media attention can be just one way to make your brand appear “better” than your competition. It can drive brand loyalty and business revenue through the roof when used wisely.

Now, don’t get me wrong. You can’t just slap an Apple logo on a Dell. The only benefit to doing something that foolish would be to earn some short-term temporary sales. However, it would cost your brand the potential of long-term brand loyalty, which enables brands to truly stand apart from their competition.

You Can Reach a Wider Audience with Media Attention

Ever hear of syndicated news? The media is well-known for sharing content with partners, which helps them reuse content, while it helps you reach a broader audience.

Syndicated news aside, successful media companies usually have some kind of following, which probably differs from your brand’s. By tapping into the potential following of multiple news sources, you can connect with additional consumers who might be interested in buying from you.

Media attention can be a great way to spread the word about your brand and educate consumers about why they need your solution (instead of your competitor’s). Brand loyalty, here you come.

Media Attention is a Method to Build Brand Loyalty & Reputation

Positive media attention can be a great way to build your brand loyalty and reputation, especially if your company isn’t well known yet.

Brand reputation matters. It’s what helps your brand establish a loyal following, and it can truly allow companies to reach new heights in their growth.

More on this in the next section.

Media Attention Increases Your Brand Appeal

We all have our guilty pleasures – shows we pretend we don’t watch (-ahem- Outlander or Family Guy, anyone?), celebrities we’d like to meet, and so on.

Whether we like to admit it or not, there is something alluring about celebrities. 

Brands can be celebrities in their own right. Enough positive media attention can pay large dividends in the marketplace, increasing your brand appeal, even contributing to your brand loyalty in the long term.

And It Increases Your Brand Recognition

You ever meet someone that you know you’ve met before, but you just can’t quite place them? That’s your memory recall.

Brand recognition works in much the same way. It’s why brands pay for things like ad placements. You might not be paying much attention to that TV commercial in between your shows, but it can leave an imprint on your memory, even if it’s just playing in the background.

Psychologically, you and I recognize patterns and repetition. You see something often enough, and you’re going to remember it, even if it’s just a faint recollection. 

That memory recall can be a persuasive tool, and marketers know that.

Media Attention Can Also Increase Your Business Revenue

I’m guessing you didn’t start your business just because you thought it was a cool idea, right?

Well, I hope you thought it was a cool idea, but I also hope you did some research and started your business because it had some potential to make you money.

Look, I won’t lie. It’s going to take time to increase your business revenue with media attention. It’s not a short-term strategy, it’s long-term. 

There’s always the chance that someone will stumble upon an article that mentions your brand. That same person may just decide to look you up, find your products or services, and then buy something right then and there.

More likely, you may catch the interest of someone that hears about you and then immediately stops thinking about you. But then that same person might find another article that really captivates them, and they just have to know more.

The sales cycle is a thing. It will probably take some time to “convince” someone to buy from you.

Conclusion

Getting your brand media attention is just one tool in a diverse toolbox your business should be using to secure leads, increase brand loyalty, and drive business growth.

That’s not to say you need to do everything at once, but you might also want to consider email marketing, blogging, social media marketing, or a number of other tactics to attract and engage prospects.

Media attention can be a total game-changer when it comes to brand building, but it’s not enough alone.

So how do you set your brand apart from your competition? Check back for more amazing tips like these.

I help badass business owners increase their sales with killer strategies and persuasive copy. Want to know more about how I can help your brand grow? Book a free strategy call with me today. You can learn more about me on the about page.